| Brand |
Best For |
Strength |
| Asia Pacific Airlines |
Cargo and freight services |
Well-recognized in cargo air travel for local and regional shipments |
| Sunlight Air |
Resort destinations |
Connecting travellers to popular resort destinations in the Philippines |
| Philippine AirAsia |
Budget flights to international destinations |
Inexpensive international flights with a growing international presence |
| Philippine Airlines |
Full-service long-haul and domestic flights |
Strong brand reputation and wide international reach |
| Cebu Pacific |
Budget travel, domestic routes |
Affordable fares with a broad network of domestic and regional flights |
| AirAsia Philippines |
Budget travel, short-haul flights |
Low-cost carrier with extensive coverage in Southeast Asia |
| PAL Express |
Regional domestic flights |
Focus on quality services in the regional air travel sector |
| SkyJet Airlines |
Niche domestic destinations |
Specialized in reaching off-the-beaten-path and remote destinations |
| Seair |
Leisure and charter flights |
High-quality services for tourists and niche markets |
| Zest Air |
Domestic and international budget services |
Trusted low-cost services with routes connecting to neighbouring countries |