Top 10 Companies in the India Handicraft Market – Leading Art & Craft Brands

Top 10 Companies in the India Handicraft Market Overview

Handicraft market in India is expanding gradually over the years. This industry is moving forward with the rich cultural heritage and strong artisan base of country. Handicrafts are basically made by skilled craftsmen using traditional techniques that often reflects the regional art, culture, and history. In the country, handicrafts are broadly used for home decor, gifting, fashion accessories, furniture, and lifestyle products. Throughout the time, people are becoming interested to purchase the handmade, sustainable, and authentic products both domestically and internationally, as result the handicraft market is playing an important role in supporting rural employment and preserving traditional skills. Also, the expansion of e-commerce platforms and government initiatives have helped artisans reach wider markets.

Best Brands of Handicrafts in India

Here are some top companies with their forte and area of application:

Brand Best For Strength
Fabindia Ethnic decor and handicrafts Strong artisan network
Jaypore Premium handcrafted products High-quality craftsmanship
Dilli Haat Traditional handicrafts Regional diversity
Anokhi Textile and block prints Authentic handmade designs
Okhai Handmade fashion and decor Women artisan empowerment
Chumbak Modern handicraft decor Contemporary designs
The India Craft House Home decor items Wide artisan collaboration
Good Earth Luxury handcrafted products Premium materials
Jaipur Rugs Handmade carpets Global export presence
Craftsvilla Online handicraft marketplace Strong digital reach

Why Handicrafts Matter in India

Handicrafts are one of the ways to show the culture, tradition, and rural economy of country. This industry provides livelihood opportunities to millions of small to big artisans, especially in villages and small towns. Handicraft products promote sustainability by using natural materials and eco-friendly processes. Over the years, the interest of consumers has raised in handmade and ethical products, handicrafts that is helping to preserve traditional skills while meeting the modern lifestyle needs. This sector is also contributing significantly to exports which makes it an important part of India’s creative economy.

List of Top 10 Companies in the India Handicraft Market

The competitive landscapes of this industry are fierce with the presence of top companies:

  • Fabindia
  • Asian Handicrafts Private Limited
  • Craftsvilla
  • The India Craft House
  • Anokhi
  • Dastkar
  • Good Earth
  • Tribes India
  • Jaypore
  • Rangsutra 

Most Common Handicraft Products Used in India

Some commonly used handicraft product categories in the market:

Product Category Ideal Usage
Wooden Handicrafts Home decor and furniture
Metal Handicrafts Decorative and utility items
Textile Handicrafts Clothing, rugs, and furnishings
Pottery and Ceramics Kitchenware and decor
Stone Handicrafts Sculptures and artifacts
Bamboo and Cane Products Eco-friendly furniture and baskets
Handloom Products Sarees and traditional wear
Jewelry Handicrafts Fashion accessories
Leather Handicrafts Bags and footwear
Paintings and Artworks Wall decor and gifting

An In-Depth Comparison of Advanced Handicraft Products

Here is a comparison of handicraft products based on features and price range:

Features Basic Handicrafts Mid-Range Handicrafts Premium Handicrafts
Durability Moderate Good Very high
Customization Limited Moderate High
Ideal Buyers Local consumers Urban households High-end buyers
Design Complexity Simple Artistic Intricate
Type of Products Utility items Decorative products Luxury decor and art
Usage Level Daily use Home decor and gifting Premium interiors
Craft Skill Level Basic Skilled Highly skilled
Export Demand Low Medium High
Cultural Value Moderate High Very high
Average Price $5.5-$20.6approx. $20.6 – $166.7 approx. $166.7 – $1,111+ approx.

Below is the list of ratings and performance of top companies: A comprehensive rating and performance breakdown

F
★★★★☆ 4.1

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C
★★★★☆ 4.0

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TICH
★★★★★ 4.5

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A
★★★★☆ 4.1

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D
★★★★☆ 4.1

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GE
★★★★★ 4.5

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TI
★★★★★ 4.5

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J
★★★★★ 4.6

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R
★★★★★ 4.5

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Top 10 Companies in the India Handicraft Market 2026 - FAQs

Fabindia, Jaypore, Craftsvilla, Jaipur Rugs, and Good Earth are some of the top companies.

Textile handicrafts, wooden decor items, pottery, metal crafts, and handloom products are mostly purchased.

Challenges faced by companies are lack of skilled artisans, limited market access, and competition from machine-made products.

Home decor items, textiles, wooden crafts, metal crafts, jewellery, and handmade furniture are mainly provided by brands.