Top 10 Companies in the India Handicraft Market – Leading Art & Craft Brands
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Top 10 Companies in the India Handicraft Market Overview
Handicraft market in India is expanding gradually over the years. This industry is moving forward with the rich cultural heritage and strong artisan base of country. Handicrafts are basically made by skilled craftsmen using traditional techniques that often reflects the regional art, culture, and history. In the country, handicrafts are broadly used for home decor, gifting, fashion accessories, furniture, and lifestyle products. Throughout the time, people are becoming interested to purchase the handmade, sustainable, and authentic products both domestically and internationally, as result the handicraft market is playing an important role in supporting rural employment and preserving traditional skills. Also, the expansion of e-commerce platforms and government initiatives have helped artisans reach wider markets.
Best Brands of Handicrafts in India
Here are some top companies with their forte and area of application:
Brand
Best For
Strength
Fabindia
Ethnic decor and handicrafts
Strong artisan network
Jaypore
Premium handcrafted products
High-quality craftsmanship
Dilli Haat
Traditional handicrafts
Regional diversity
Anokhi
Textile and block prints
Authentic handmade designs
Okhai
Handmade fashion and decor
Women artisan empowerment
Chumbak
Modern handicraft decor
Contemporary designs
The India Craft House
Home decor items
Wide artisan collaboration
Good Earth
Luxury handcrafted products
Premium materials
Jaipur Rugs
Handmade carpets
Global export presence
Craftsvilla
Online handicraft marketplace
Strong digital reach
Why Handicrafts Matter in India
Handicrafts are one of the ways to show the culture, tradition, and rural economy of country. This industry provides livelihood opportunities to millions of small to big artisans, especially in villages and small towns. Handicraft products promote sustainability by using natural materials and eco-friendly processes. Over the years, the interest of consumers has raised in handmade and ethical products, handicrafts that is helping to preserve traditional skills while meeting the modern lifestyle needs. This sector is also contributing significantly to exports which makes it an important part of India’s creative economy.
List of Top 10 Companies in the India Handicraft Market
The competitive landscapes of this industry are fierce with the presence of top companies:
Fabindia
Asian Handicrafts Private Limited
Craftsvilla
The India Craft House
Anokhi
Dastkar
Good Earth
Tribes India
Jaypore
Rangsutra
Most Common Handicraft Products Used in India
Some commonly used handicraft product categories in the market:
Product Category
Ideal Usage
Wooden Handicrafts
Home decor and furniture
Metal Handicrafts
Decorative and utility items
Textile Handicrafts
Clothing, rugs, and furnishings
Pottery and Ceramics
Kitchenware and decor
Stone Handicrafts
Sculptures and artifacts
Bamboo and Cane Products
Eco-friendly furniture and baskets
Handloom Products
Sarees and traditional wear
Jewelry Handicrafts
Fashion accessories
Leather Handicrafts
Bags and footwear
Paintings and Artworks
Wall decor and gifting
An In-Depth Comparison of Advanced Handicraft Products
Here is a comparison of handicraft products based on features and price range:
Features
Basic Handicrafts
Mid-Range Handicrafts
Premium Handicrafts
Durability
Moderate
Good
Very high
Customization
Limited
Moderate
High
Ideal Buyers
Local consumers
Urban households
High-end buyers
Design Complexity
Simple
Artistic
Intricate
Type of Products
Utility items
Decorative products
Luxury decor and art
Usage Level
Daily use
Home decor and gifting
Premium interiors
Craft Skill Level
Basic
Skilled
Highly skilled
Export Demand
Low
Medium
High
Cultural Value
Moderate
High
Very high
Average Price
$5.5-$20.6approx.
$20.6 – $166.7 approx.
$166.7 – $1,111+ approx.
Below is the list of ratings and performance of top companies: A comprehensive rating and performance breakdown
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Top 10 Companies in the India Handicraft Market 2026 - FAQs
Fabindia, Jaypore, Craftsvilla, Jaipur Rugs, and Good Earth are some of the top companies.
Textile handicrafts, wooden decor items, pottery, metal crafts, and handloom products are mostly purchased.
Challenges faced by companies are lack of skilled artisans, limited market access, and competition from machine-made products.
Home decor items, textiles, wooden crafts, metal crafts, jewellery, and handmade furniture are mainly provided by brands.