Top 10 Companies in the India Bra Market Overview
India bra market has been seeing major growth in the recent years with increasing awareness of comfort, style, and body positivity. As more women started embracing diverse styles and fit preferences, the demand for various types of bras is growing such as sports bras, padded bras, seamless bras, and everyday wear bras has risen. This industry is moving forward with major factors like changing lifestyles, growing fashion consciousness, and the increasing popularity of online shopping. In India, bra brands are catering to a broad range of needs across different body types to ensure that women have access to bras that provide both support and style. As more Indian women started looking quality, fit, and variety, the bra market is expected to grow rapidly.
Best Brands of Bras in India
Here are some popular brands with their strengths and what they are best known for:
| Brand |
Best For |
Strength |
| Jockey |
Everyday comfort and style |
Broad range, comfort, and reliability |
| Amante |
Premium bras for comfort and style |
Trendy designs and excellent fit |
| Brahma |
Affordable everyday bras |
Comfort at affordable prices |
| Enamour |
Premium bras and lingerie |
High-quality fabric and stylish designs |
| Clovia |
Trendy and comfortable bras |
Affordable, trendy, and comfortable |
| Van Heusen |
Stylish and sophisticated bras |
Elegant designs and premium fabric |
| Lovable |
Comfortable, everyday bras |
Comfort and affordable pricing |
| Zivame |
Online exclusive, wide range |
Diverse styles and online convenience |
| Shyaway |
Comfort and stylish lingerie |
Large size range and customization |
| Hanes |
Everyday comfort and sports bras |
Trusted fit and supportive designs |
Why the Bra Market Matters in India
India is rapidly growing in the bra industry as this is the important undergarments are used by evolving preferences of India women. In the recent years, people are becoming aware about health, comfort, and personal style. Particularly women in India are looking for bras that fitting, providing adequate support, and reflect their individual tastes. As the online shopping platforms have made it easier for women to access a wide variety of styles, sizes, and brands that cater to every need. Further, as more women started joining the workforce and take part in active lifestyles, the demand for sports bras, padded bras, and seamless bras has seen an upward trend. Further, the market is becoming more innovative, as brands are providing bras for different body types, ensuring better fit, and meeting the diverse needs of Indian consumers.
List of Top 10 Companies in the India Bra Market
The competitive landscape of this industry is fierce with below mentioned top companies:
- Zivame
- Clovia
- Jockey
- Enamor
- Amante
- Triumph
- Marks & Spencer
- Nykd by Nykaa
- Lovable
- Shyaway
Most Common Bra Types Used in India
Here are some of the most commonly used bras in India and their ideal usage:
| Product Category |
Ideal Usage |
| Underwired Bras |
Boosted lift and support |
| Maternity Bras |
Comfort during pregnancy and nursing |
| Sports Bras |
Activewear and physical activity |
| Padded Bras |
Everyday wear and additional support |
| Seamless Bras |
Comfortable, no-show bras for daily use |
| Lingerie Bras |
Fashion-forward, special occasions |
| T-shirt Bras |
Smooth, invisible wear under clothing |
| Push-Up Bras |
Lift and enhance cleavage |
| Bandeau Bras |
Stylish, strapless, and comfortable wear |
An In-depth Comparison of Bra Types Based on Features and Price
Below is a comparison of different bra types based on features and level of price:
| Features |
Basic Bras |
Mid-Range Bras |
Premium Bras |
| Types of Products |
Cotton, wire-free, basic support |
Padded, seamless, fashion styles |
Designer, push-up, luxury fabrics |
| Level of Usages |
Everyday comfort, casual use |
Occasional wear, office or formal wear |
Special occasions, luxury wear |
| Level of Technology |
Basic fabric and design |
Enhanced support, comfort, and design |
High-quality fabric, advanced structure |
| Maintenance Need |
Low |
Medium |
Regular care for fabric integrity |
| Support |
Basic |
Medium to high |
Maximum support and shaping |
| Ideal Users |
Budget-conscious, everyday wear |
Fashion-conscious, moderate price range |
Premium customers, luxury seekers |
| Average Cost |
$300-$1,000 |
$1,000-$2,500 |
$2,500-$8,000+ |
Below is the list of ratings and performance of top companies: A comprehensive rating and performance breakdown
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