Top Suppliers in the India Toy Market – Discover Trusted Toy Partners Today 2026
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Top Suppliers in the India Toy Market Overview
India Toy industry is expanding gradually as parents started focusing on learning-based, safe, and creative toys for children. Toys are no longer seen only as play items but as tools that support early learning, creativity, and skill development. In the country, the disposable income is increasing, the awareness of child development is rising, and the expansion of e-commerce platforms have boosted toy demand. This industry has a wide range of products such as educational toys, board games, soft toys, electronic toys, outdoor toys, and traditional Indian toys. Government is supporting the industry for domestic manufacturing and a shift toward locally made products and the Indian toy industry is gradually strengthening its position.
Best Brands of Toys in India
Below are some popular toy brands with their focus areas and strengths:
Brand
Best For
Strength
Funskool
Educational and skill-based toys
Strong brand trust and quality
Lego India
Construction and creative toys
Encourages creativity and logic
Hamleys India
Premium toy retail
Broad range of products and experience stores
Mattel India
Dolls and action figures
Globally recognized brands
Hasbro India
Board games and kids’ entertainment
Popular licensed products
Simba Toys India
Soft toys and games
Child-safe and durable designs
Frank Educational Aids
Learning and puzzle toys
Focus on education
Toyzone
Kids’ activity toys
Affordable and engaging products
Skillofun
Wooden educational toys
Eco-friendly and skill-based
Chicco India
Infant and toddler toys
Safety-focused designs
Why Toys Matter in India
Toys have an important role in a child’s life for their physical, mental, and emotional development. In any country including India, parents are increasingly choosing toys that help children learn numbers, language, problem-solving, and creativity while playing. Educational toys are supporting early childhood learning, while outdoor toys promote physical activity. Traditional toys also help to preserve cultural values and craftsmanship. In brief, toys are helping the children to grow in a fun and engaging way while supporting healthy development of a child.
List of Top 10 Companies in the India Toy Market
The competitive landscape of the market is fierce with the presence of below mentioned top companies:
Funskool Ltd.
Simba Toys India Pvt. Ltd.
Tripple Ess Toys Ltd.
Toy Zone
Plastech International Pvt. Ltd.
Masoom Playmates Pvt. Ltd.
Centy Toys
Jumboo Toys and Crafts LLP
Aditi Toys Pvt. Ltd.
Brainsmith
Most Common Toy Categories Used in India
Here are some popular toy categories and their ideal usage:
Product Category
Ideal Usage
Educational Toys
To learn numbers, letters, and skills
Construction Toys
To improve the creativity and problem-solving
Soft Toys
Comfort and imaginative play
Board Games
Family bonding and logical thinking
Electronic Toys
Interactive learning and entertainment
Outdoor Toys
Physical activity and fitness
Traditional Toys
Cultural learning and craftsmanship
Infant Toys
Sensory development for babies
Action Figures
Imaginative and role play
Puzzle Toys
Memory and brain development
An In-Depth Comparison of Advanced Toy Segments
Below is a comparison of toy segments based on features and price range:
Features
Basic Toys
Mid-Range Toys
Premium Toys
Type of Toys
Soft toys, simple puzzles
Educational and board games
Electronic and branded toys
Age Group
Infants and toddlers
Kids aged 3-8 years
Kids aged 8+ years
Learning Value
Basic
Moderate
High
Durability
Low–Moderate
Good
Very high
Level of Safety
Basic
Certified safety
High safety standards
Ideal Users
Home use
Schools and families
Hobby and learning-focused users
Brand Presence
Local brands
Mix of local & global
Global brands
Average Cost
$200 – $800 approx.
$800 – $3,000 approx.
$3,000 – $15,000+ approx.
Below is the list of ratings and performance of top companies: A comprehensive rating and performance breakdown
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Top 10 Companies in the India Toy Market 2026 - FAQs
Growing demand for educational and skill-based toys, growth of e-commerce, and increasing preference for locally made and safe toys.
Funskool, Lego India, Hamleys, Mattel, and Hasbro are some top companies in the market.
Educational toys, board games, soft toys, puzzles, and traditional toys are widely used.
Educational, eco-friendly, and skill-based toys are growing rapidly.