Top 10 Companies in the India Underwear Market Overview
India underwear market has been expanding over the past few years. This industry is supported by changing lifestyles, rising disposable income, and increasing awareness about comfort and hygiene. Underwear products are basically those garments which is wear under the main clothes such as briefs, boxers, panties, bras, vests, and shapewear designed for daily wear and specific needs. In the recent years, the underwear industry is keep evolving from basic utility-focused products to fashion-driven, comfort-oriented, and premium innerwear options. As Urbanization is expanding with the growth of organized retail, and the rise of e-commerce platforms have further supported market expansion. Nowadays, consumers are selecting underwear that provides comfort, durability, good fit, and modern designs which makes this market highly competitive and dynamic.
Best Brands of Underwear in India
Below are some popular underwear brands in India, their key focus areas, and strengths:
| Brand |
Best For |
Strength |
| Lux Industries |
Mass-market innerwear |
Broad distribution and affordability |
| Rupa & Company |
Everyday innerwear |
Strong brand trust |
| Page Industries |
Premium innerwear |
Comfort and quality fabrics |
| Hanes India |
Men’s innerwear |
International brand appeal |
| Dollar Industries |
Value innerwear |
Competitive pricing |
| Amul Macho |
Men’s innerwear |
Strong marketing presence |
| Van Heusen Innerwear |
Premium segment |
Stylish and modern designs |
| Zivame |
Women’s innerwear |
Focus on fit and comfort |
| Enamor |
Women’s lingerie |
Premium fabrics and design |
| XYXX |
Modern men’s innerwear |
Youth-focused branding |
Why Underwear Matters in India
Among garments, underwear has a major role in daily comfort, hygiene, and overall well-being. India has the most divers climate, where breathable and skin-friendly fabrics are essential to ensure comfort throughout the day. In the coming years, the consumers started giving paying attention to fabric quality, fit, and durability rather than just price. Further, the awareness among people is increasing about personal hygiene and lifestyle choices which have made innerwear an essential wardrobe category. Further, the rise in fitness culture and active lifestyles have also increased demand for performance-oriented and moisture-wicking innerwear products.
List of Top 10 Companies in the India Underwear Market
The competitive landscape of this industry is growing with the presence of below mentioned top companies:
- Jockey
- Zivame
- Clovia
- Enamor
- Amante
- Triumph
- Marks & Spencer
- Nykd by Nykaa
- Lovable
- Calvin Klein
Most Common Underwear Products Used in India
Below is a guide to commonly used underwear products in India:
| Product Category |
Ideal Usage |
| Briefs |
Daily wear and comfort |
| Boxers |
Casual and relaxed wear |
| Trunks |
Everyday modern fit |
| Vests / Sleeveless |
Inner layering and comfort |
| Bras |
Daily support and comfort |
| Panties |
Every day and hygiene-focused use |
| Sports Innerwear |
Fitness and active lifestyle |
| Shapewear |
Body shaping and occasion wear |
| Thermal Innerwear |
Cold weather protection |
| Premium Lingerie |
Style-focused and comfort wear |
An In-Depth Comparison of Underwear Segments
Below is a comparison of underwear products based on quality and pricing:
| Features |
Basic Underwear |
Mid-Range Underwear |
Premium Underwear |
| Fabric Type |
Cotton blends |
Pure cotton / modal |
Microfiber / premium fabrics |
| Comfort Level |
Basic |
Good |
Very high |
| Durability |
Moderate |
Good |
Excellent |
| Design |
Simple |
Stylish |
Fashion-forward |
| Fit |
Standard |
Improved |
Tailored and ergonomic |
| Ideal Users |
Price-sensitive consumers |
Urban households |
Premium and fashion-conscious buyers |
| Availability |
Local stores |
Retail & online |
Branded stores & online |
| Average Price |
$100 – $300 approx. |
$300 – $900 approx. |
$900 – $3,000+ approx. |
Below is the list of ratings and performance of top companies: A comprehensive rating and performance breakdown
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