| Features |
Basic Retail Banking |
Mid-Range Retail Banking |
Premium Retail Banking Solutions |
| Product Offering |
Savings and checking accounts, credit cards |
Personal loans, mortgages, investments |
Wealth management, personalized financial services |
| Usage Level |
Individuals with basic banking needs |
Middle-income consumers and SMEs |
High-net-worth individuals and corporate clients |
| Technology Level |
Basic digital services |
Mobile banking apps and online solutions |
Fully integrated digital banking platforms |
| Customer Service |
Standard support |
Dedicated relationship managers |
24/7 personalized support and advisory services |
| Security Level |
Basic |
Enhanced security features |
High-end security, including biometric and multi-factor authentication |
| Ideal Users |
Individuals, small families |
Families, middle-class individuals, SMEs |
High-net-worth individuals, large businesses |
| Average Price |
Free or minimal fees |
Moderate fees |
Premium services with high fees based on account balance |