| Features |
Basic Retail Banking Products |
Mid-Range Retail Banking Products |
Advanced Retail Banking Products |
| Type of Product |
Savings accounts, personal loans |
Credit cards, mortgage loans, insurance |
Investment products, premium accounts, digital banking services |
| Usage Level |
Individuals with basic banking needs |
Middle-class individuals, SMEs |
High-net-worth individuals, large companies |
| Technology Level |
Low-tech banking |
Moderate digital tools and mobile apps |
High-tech, AI-driven financial solutions |
| Maintenance Need |
Low |
Medium |
Regular management and advisory services |
| Security Level |
Standard |
Enhanced security features |
High-end security with encryption and fraud prevention |
| Performance |
Basic banking features |
Good customer support and reliability |
High performance, personalized financial services |
| Ideal Users |
Small users and individuals |
SMEs, middle-income professionals |
Corporate clients and high-net-worth individuals |
| Scalability |
Limited to basic banking |
Moderate scalability for expanding needs |
High scalability, for large enterprises |
| Average Cost |
Low |
Medium |
High |